Services
It is not easy to combine the need for competence with economic balance.
There are times when structures can't afford to hire professionally trained personnel.
Together with my collaborators, we can provide some services in outsourcing (external consultation) for periods to ensure the possibility of structures having qualified support while they are in the period of consolidation of the internal organization.
We undertake to monitor and support your structure on a subscription basis until it gains the necessary momentum to participate on its own in the turbulent market of the hospitality industry!
General management
We support the owners and managers of hotel structures in strategic or operational management choices.
The hospitality and tourism sector needs a management organization capable of innovating and driving competitiveness to keep up with the times.
The activities involved in general management are innumerable and all are equally important to ensure both the efficiency and the start-up or take-off of the structure itself.
Is your accommodation not performing as you expected?
Some of our services here
Strategy and reopening, opening, restart of accommodation structures.
Support in the selection and management of managerial and non-managerial personnel;
Planning and control in management;
Support in identifying performance parameters;
Support in the financial and
operational management;
Defining goals.
For functioning hotels
we also offer consulting
Services
- benchmarking
- financial audit
- business analysis
- budgeting and forecasting
- strategic consulting
- interim management
- crisis management
- revenue management
- marketing and sales
There are times when it is appropriate to get help!
Management control
Want to better understand your internal data and whether expenses are being managed well?
Management control and cost analysis form the backbone of corporate welfare.
It is not enough just to increase the turnover, but it is necessary to know how to transform the increased income into a larger margin (yield management).
Do you want to better understand your internal data and whether
are expenses well managed?
Do you want to implement an internal management control system?
Do you want to start a journey of economic planning and the most
finally have a budget to follow?
Some of our services here
Some of our services
Support in cost analysis and budgeting;
Assistance in defining an accounting system or control of
financial flows;
KPI – (Кey Performance Indicator)
Key indicators for measuring the performance of a hotel. To put it more simply, these metrics help us understand where we are, where we want to be, and what to do to achieve the ultimate goal. This goal in the hotel business is: increasing the return on investment in the hotel.
“You can't manage what you can't measure.” Peter
Drucker
ADR (Average Daily Rate)
Average daily price based on regular competitive analysis and dynamic pricing strategies informed by market trends and real-time data.
REVPAR (Revenue Per Available Room)
Available room revenue in conjunction with other financial and operational metrics to ensure a well-rounded approach to revenue management.
GOPPAR (Gross Operating Profit Per Available Room)
Gross operating profit per available room by implementing comprehensive revenue and expense tracking systems; consistently reviewing and adjusting operational performance.
MPI (Market Penetration Index)
is used to measure how much
the hotels in the market that form the so-called are doing well
Competitive Set (Direct competition). Hotel managers who proactively work with Booking.com statisticс, for example,
they must use it.
In practice in Bulgaria, the most frequently used indicators are:
Occupancy (OCC %), Average Daily Rate (ADR), Revenue per available room
(RevPAR) OCC % = NUMBER OF ROOMS SOLD divided by NUMBER OF AVAILABLE ROOMS ADR = REVENUE FROM ROOMS SOLD divided by NUMBER
ROOMS SOLD RevPAR = REVENUE FROM ROOMS SOLD divided by NUMBER OF ROOMS AVAILABLE
ADR, RevPAR and GOPPAR metrics can be optimized by enhancing your online presence and distribution strategies. You may be able to increase your visibility through proper marketing, search engine optimization, and working with other third-party platforms. Another good idea is to emphasize the additional services in the OTA, according to the characteristics of
your accommodation structure.
Revenue Management
Want to maximize your earning potential?
We can support you in the management of the distribution system in the creation of the tariff network, price strategy, and distribution channel map. The hotel will be followed by a resource who will take on the task of operationally managing rates and managing and monitoring results. In addition, an analysis of market segments will be carried out and timely reports on the structure's performance will be sent.
Hospitality businesses proliferating on the Internet are increasingly in need of employees with specific skills that are often not found. For that reason Hotel Help offers the service.
Some of our services here
Improve the configuration and use of current technology;
Determination of pricing strategy and tariff policy;
Definition/implementation of distribution map;
Finding and creating distribution channels relevant to you;
Updating the content of all distribution channels;
Weekly price management and availability control;
Technical and strategic assistance on pricing (possible training of an internal resource);
Creating a system for tracking and reporting revenue management data;
Possible implementation/tuning of IT systems to improve RMS performance;
Possible help with implementation/setup of CRM/Brand Reputation Management/PMS systems etc.
Don't know who to entrust the management of your hotel to?
There are times when you need to get help!
Strategic marketing
Grow your business with our comprehensive and effective marketing strategies.
You want a working website; increasing direct online conversions to avoid the possibility of OTAs eroding margins; you want to be well positioned in Google; knowing how to track this data and knowing how to plan an online strategy are essential activities these days.
We are able to assist you in all online marketing and communication activities to increase the visibility of your accommodation.
Some of our services here
Responsive website design or redesign;
Professional advertising photo shoot;
Support in writing SEO-oriented content;
Website management;
Optimization of positioning in search engines (SEO);
Creating a digital marketing campaign;
Creation and management of Pay Per Click campaigns;
Social media marketing plan;
Use of social media marketing tools;
Direct Email Marketing (DEM);
Website performance report (Google Analytics).
EGR sustainability
ESG cornerstone of Sustainable and Responsible Investing (SRI)
Sustainability is a medium-term strategic goal that must be integrated immediately into your business strategy: only in this way will the hotel achieve sustainable success.
We are able to assist you in all online marketing and communication activities to increase the visibility of your accommodation.
Maintaining a competitive position in the market means for the hotel to seek continuous improvements over time, not only in economic performance, but also in all those dimensions that are critical to the customer.
Some of our services here
ESG training and hotel sustainability;
ESG assessment and strategy;
Support for obtaining certificates;
Introduction of good sustainability practices;
Sustainability Communication;
Assistance in preparing a non-financial statement
Recruitment
In the hotel industry, the paradoxical fact is that we do not manage to attract personnel ourselves, or if there are any, they are not trained!
There are many companies offering personnel training, but there are no personnel!
In the hotel industry, the paradoxical fact is that we do not manage to attract personnel ourselves, or if there are any, they are not trained!
We will be honest with you - we do not have a magic cylinder with ready-made personnel, BUT we offer to be by your side during the entire process of finding, selecting, appointing and training people ready to participate in the challenge of your project!
We can help
Some of our services here
Based on a prepared strategy and digital tools, we are looking for adequate personnel for all units in the hotel industry.
We are present at the selection and appointment, preparing a job description tailored to your needs and the main characteristics for each position!
We train staff in the work process itself (so you don't waste time on courses!) by implementing efficiency systems and development incentives in every position!
We offer procedures specific to each place of accommodation and train personnel on interchangeability and extensive knowledge in the entire hotel service sector!
We monitor from a distance and consult if necessary.
