Hotel content ideas for your blog, social media and emails!
The demand for travel is increasing and there is one thing every hotelier needs is content.

So what is your hotel content marketing strategy?

Constantly creating new content is a challenge even in the best of times. No wonder many marketers and hoteliers have no idea what to post, share or promote.

But here's the thing: going online wasn't the answer when employment declined, but now?

Your online presence is more important than ever.

Hotels need to communicate with customers, whether it's through social media, email newsletters, blogs, creating videos, or hosting a podcast… wherever your audience is, you need to be there. It's the only way to stay on top of the wave. A well-executed hotel content marketing strategy means creating content that feeds multiple channels.

So I'm going to give you 101 content ideas that your hotel can use on social media, on your blog, in your email newsletter… anywhere you need content!

Why is quality content important for hotel marketing?

Хотелите се нуждаят от комбинация от онлайн и офлайн маркетинг, за да стимулират бизнеса. Това се нарича създаване на хотелско съдържание.

Why?

Проучванията показват, че повечето хотелски резервации започват с търсене в мрежата. Изследвания от университета Корнел показват, че тази тенденция не е изчезнала. Дигиталният маркетинг е най-добрият начин за достигане до потенциални гости и изграждане на лоялна база от постоянни клиенти чрез хотелско съдържание.

That doesn't mean your offline efforts don't matter. They absolutely have it! But even securing the Groups and Events business requires – you guessed it – content. So what are effective hotel content marketing approaches? Be consistent, be creative, use multiple channels and interweave content.

One of the main reasons I encourage hotels to blog is to organically increase their website traffic.
(В смисъл, безплатно!)

Google иска да знае, че вашият сайт е актуален и уместен – публикуването или актуализирането на хотелско съдържание постоянно влияе върху класирането на вашия хотел на страниците с резултати от търсачката. Това поддържа добре изпълнена хотелска SEO стратегия чрез повишаване на качеството на вашия естествен, неплатен трафик.

Having consistent, relevant and engaging content on your website also gives you material to retarget elsewhere, such as on your social media channels or in your email marketing campaigns.

But don't let all that overwhelm you. You don't have to blog to have a content strategy. Your hotel content marketing can focus on social media or even just an email campaign.

But don't let all that overwhelm you. You don't have to blog to have a content strategy. Your hotel content marketing can focus on social media or even just an email campaign.
You can also get a LOT of mileage out of a single content idea. I'll share some tips for repurposing this content at the end of this blog post, so be sure to read all the way to the end.

Not sure what to post?

Not sure what to post?

You'll notice that I've organized this list into several categories – or, ahem, pillars of hotel content – ​​so you can choose what's best for your guest profile.

You'll notice that I've organized this list into several categories – or, ahem, pillars of hotel content – ​​so you can choose what's best for your guest profile.

Local area
Food and drinks
Behind the scenes
Behind the scenes
Occasions and celebrations
Travel tips
Interesting places
Attractions
Travel routes
Photography

The rest of this post contains 101 plug-and-play hotel content marketing tips following these 10 content pillars above.

YOUR LOCAL AREA

This category of content will be super relevant throughout the hospitality industry. Whether you're a small bed and breakfast or a large chain hotel, most properties serve a certain percentage of out-of-town guests—and most of the time, they want to know what there is to do in your area.

Even now, domestic travel and "staycations" are helping many hotels recover occupancy, so this content category remains valuable. Think about how you can help residents rediscover their own neighborhood or what things are new or unusual to them.

You can share some of these content ideas as a longer list — or just tag a specific recommendation. It's also a good idea to put a personal spin on it, because travelers love to see authentic local recommendations from you and your team.

Ask your concierge for their recommendations that may not be in the manuals. Or if you have someone else on your team who is really knowledgeable about your destination, have them help you out and share their tips and experiences with potential guests.
You can always ask professionals from your region - for example, we can help especially for Plovdiv!

Here are the top 10 content tips:

1. Local activities you have to try for yourself!
2. Local activities you must try for yourself Our favorite local markets (the destination) is !
3. Places off the beaten path, original, unknown (destination)
4. How to get around like a local (local transport)
5. Things You Didn't Know About (Destination)
6. Best local courses (cooking, crafts or local customs)
7. Where the locals hang out (destination)
8. Where to watch the sunrise/sunset
9. The ultimate guide to… What to eat, drink, buy, see and do (adjacent to the hotel)
10. Learn before you go: local traditions and customs.

FOOD AND DRINKS

You'll notice I didn't even mention restaurants above, and that's because food and drink deserve their own category.

One of the best ways to explore a new destination or discover a different culture is through food and drink. So while the previous category was more about activities and things to do, this one is more specific to restaurants, cafes, bars, etc.

Maybe there is a certain food or type of cuisine that is really popular in your neighborhood. Where can one go to get the best version of this? Or which local market stall should they visit to try for themselves?

Again, bringing a personal touch is great for this category as well.

Where is your general manager's favorite place for coffee in the morning?

What does your doorman think is the most romantic restaurant in town?

Food and Beverage Content Ideas:

11. Where to find the best (specific food product)
12. Best breakfast spots (neighborhood to your accommodation)
13. Best places for brunch (neighborhood to your accommodation)
14. Best places to dine (neighborhood to your accommodation)
15. The best bars (near you)
16. Local restaurants to try (Neighborhood)
17. Best Rooftop Bars (Destination)
18. Our favorite cafes (destination)
19. What to buy/try at the local market
20. Best Budget Dining (Destination)
21. The most luxurious restaurants (neighbourhood)
22. Find the Perfect Sip (Favorite Wineries, Breweries & Distilleries)

BEHIND THE SCENES

Behind the scenes content ideas for hotels

You might be starting to see a bit of a trend here, but travelers really do respond to personal recommendations! Sharing or introducing different members of your team is a great way to humanize your brand and show what's going on
backstage at your hotel.

Think about your hotel colleagues: what makes them special or particularly knowledgeable?

Do they have any specific experiences that people should know about?

This category is also a great way to advertise your hotel for groups and events. Weddings in particular are really personal, so couples want to know who at your hotel will be helping them on their big day.

Recipes are also related to food and drink, but it feels much more personal when the chef or bartender at the hotel walks you through the process or shares the inspiration behind the dish.

Finally, if you've done some sort of renovation or redesign, there's so much potential for content ideas! You can talk about the inspiration behind it, introduce the designer or architect – and of course, share the before and after.

HOTEL STORIES AND THE EXPERTISE OF YOUR COLLEAGUES:

23. Choosing a concierge: Top tips from our hotel concierge!
24. A day in our lives General manager/cook/etc.)
25. Here's what to expect if you're planning (event, wedding, other plans!)
26. Real Weddings: (First Name) Married at (Your Hotel)
27. Cocktail recipes from our head bartender
28. Food recipes from our chef
29. Dessert recipes from our pastry chef
30. Behind the scenes of our multi-million dollar renovation (if you're not ashamed to show!)

SEASONAL/YEAR YEAR AND CITY EVENTS

Content ideas for seasonal or city events

The next category of content ideas are seasonal, recurring events, or what we call "citywide life." Think about what is happening in your destination that is relevant, timely, and specific.

For example, what specific things can people do in different seasons? Does your destination organize large summer festivals or concerts? Anything that repeats or happens every year is great for content creation because you can reuse it every year, which saves you time.

Obviously there are challenges to consider due to the last pandemic and closed businesses, but every destination is different and gives birth to new children.

Many of these festivals and major conferences are starting to make a comeback or are likely to make a comeback at some point in the future, so keep that in mind as you think about what content to create for your hotel. Seasonal events or "citywide" content ideas.

EVENTS THAT ARE TIMELY, RELEVANT AND SPECIFIC:

31. Annual Christmas markets in (destination)
32. Where to celebrate the New Year
33. What's happening in (destination) this (month)
34. Things to do in (destination) in spring
35. Things to do in (destination) in summer
36. Things to do in (destination) in autumn
37. Things to do in (destination) in winter
38. The Ultimate Guide to (Major Annual Event in Your Destination)
39. How to Attend (Major Annual Conference in Your Destination) Like a Pro!

SPECIAL CASES

Content marketing ideas for occasions and celebrations

Like events and festivals, these hotel content ideas get to the heart of WHY someone travels.

When creating your hotel marketing plan, you should always have at least one guest profile in mind. Think about what motivates people to visit your hotel or what makes your destination desirable to a certain type of traveler.

Maybe there's a big university nearby, so people come for alumni events, college visits, or football games.

Special occasions aren't necessarily related to the destination itself, but you can share content that would help someone plan a special weekend or celebrate something special like a proposal or graduation.

Content ideas for special occasions and celebrations

THE REASON SOMEONE TRAVELS:

40. Your Guide to the Hen/Bat Weekend (Destination)
41. Your guide to the bachelor/bachelorette weekend
42. Celebrate your birthday in (destination)
43. Make your anniversary unforgettable in (destination)
44. The Most Romantic Places to Propose (Destination)
45. X Marriage Places (Destination)
46. Planning a (small/socially distanced/LGBTQ+/etc) wedding in (destination)
47. Planning a family reunion in (destination)
48. College Weekend: things to do in (destination) for (homecoming/alumni Weekend/etc.)

How to use travel tips as hotel content ideas. The next category of content ideas is all travel tips. This is actually how to help potential guests understand what they need to know about your destination if they are not local to the area.

Especially for international destinations, it's helpful to know things like the local currency, public transportation, and even some useful phrases in the local language. This can also be useful marketing for resorts, especially if your property is quite remote.

Think about what someone needs to know to make their trip safe and easy. Anything that is useful to your potential guest can be valuable content to share on your hotel's social media platforms, in your email campaigns, or on your hotel blog if you have one.

USEFUL INFORMATION FOR SAFE AND EASY IDENTIFICATION:

Travel Tips Content Ideas

49. Common phrases and vocabulary you should know and use if you come here
50. Get to know the currency in (destination)
51. How to get around (destination) by foot, bike, subway, etc
52. X tourist traps in (destination) to miss – plus X you can't miss
53. What to pack for your summer trip
54. What to pack for your winter trip?
55. What to pack for (festival/event/etc.)
56. Mobile apps to download before visiting
57. X things LGBTQ+ travelers need to know
58. X Things Female Travelers Should Know
59. COVID-19: Here's what's open in (destination)

INTERESTING PLACES

Using points of interest in your hotel's content marketing. We've talked about sharing local activities and things to do, as well as local food and drink, but we haven't touched on other types of local businesses.

When thinking about how to promote your hotel on social media or what content to create, remember that most of the time people come to your hotel to explore what's outside your own four walls!

Maybe you have some really great shopping in your area? Or maybe you have beautiful parks and open spaces?

There is so much content to create for your destination, so again you need to think about your target guest profile and what would interest that person the most.

Points of Interest (POI) content ideas

PLACES OF INTEREST: SHOPPING, LIFESTYLE, HOBBIES & OUTDOORS

59. X cafes for work (destination)
60. X popular coworking spaces in (destination)
61. Best Women's Clothing Stores in (destination)
62. Best Men's Clothing Stores in (destination)
63. Най-добрите магазини за играчки в (дестинация)
64. Най-добрите места за книжни почитатели (дестинация)
65. Souvenir shops (destination)
66. How to support small businesses in (destination)
67. X Black businesses in (destination)
68. Where to buy the best (popular local item) In (destination)
69. Things to do with kids in (destination)
70. Where (surf/golf/ski/other sport)
71. Hiking in (destination): beginner, intermediate and challenging hiking trails
72. X The most beautiful public parks in (destination)
73. The best beaches in (destination)
74. Where to find the best views (destination)
75. X things to do in (Your local national park)
76. (Destination) On Film: Explore the filming of X Locations from movies and TV shows
77. #AvGeek: Where to Go Planespotting In (destination)

ATTRACTIONS

How attractions factor into hotel content marketing

Speaking of the destination, this also includes local attractions such as museums or points of interest
places related to your local history.

Architecture, art galleries, kid-friendly activities, historical places… there are so many different things you can share from this category.

If you have a hotel blog, creating content around popular attractions and publishing it on your website can be very good for SEO. When people start researching their trip, they often look for specific information about a popular attraction or place.

Ideas for attraction content

MUSEUMS, HISTORICAL SITES, GALLERIES AND MORE:

78. The Ultimate Guide to (Your Best Local Attraction)
79. X weird or unusual things to do in (destination)
80. Best museums in (destination)
81. Best art galleries in (destination)
82. How to visit all theme parks in (destination)
83. Best kid-friendly attractions in (destination)
84. X Beautiful buildings for architecture lovers
85. X The most stunning churches to visit
86. X historical places you can't miss
87. (Notable Historical Event): See where it all happened
88. Following in the footsteps of (notable historical figure) in (destination)
89. X of the most famous landmarks (destination).

Why creating a travel itinerary is great content

ROUTES

Itineraries are a great starting point for content ideas because you can really tailor them to different guest profiles.

This kind of content really combines all the best elements of the other categories:

It's really helpful for guests because you've kind of done all the work and everything
research for them!

When creating itineraries, try to start with a specific theme that aligns with the travel intent of your target guests. Some examples could be a girls getaway or a specific time frame like a 3 day weekend.

Travel itinerary content ideas

COMBINATING YOUR GUESTS' INTERESTS WITH TRAVEL INTENT:

90. The best weekend itinerary for (destination)
91. 3-day weekend itinerary for (destination)
92. One week itinerary to (destination)
93. Bleisure Route: Things to do after hours in (destination)
94. How to spend (24/36/72) hours in (destination)
95. What to do on your next long stay in (destination)

Hotel content ideas using photography

PHOTOGRAPHY

Finally, I switch gears a bit with the last category and that is content ideas,
related to photography.

We all know that people love to document and share their travels with friends and family on social media.

For a hotel, there are all kinds of content you can create around this topic, whether you're sharing the most "Instagrammable" spots in your neighborhood or showing where people can find public art installations, street art, or visually interesting architecture.

Ideas for photography content

WHAT VISITORS WANT TO SHOW THEIR FRIENDS AT HOME:

96. X Most Instagrammable places in (destination)
97. The most amazing architecture in (destination)
98. (Destination) Guide to Drone Photography: Where to Go and What's Don't
99. The best street art in (destination)
100. X places more beautiful at night in (destination)
101. X hidden spots in (destination) that are absolutely picture perfect!

Retargeting your hotel content marketing

Before I sign off, it's important to reiterate that content must be repurposed.

You don't have to keep reinventing the wheel. Or hovering over it like a hamster, trying to release new content on every single channel, every day.

(You don't have time for that. There's a meeting with revenue management in 5 minutes and your monthly reports are due tomorrow. Eh!)

The best examples of hotel content marketing have one thing in common — they're easily repurposed. Experienced hotel marketers understand this and create content that can be easily adapted to different media.

For example:

Promo Video → Edit into shorter clips and share them on social media
Email newsletter → Click 'view in browser' to get a shareable link that you can post on social media, allowing your guests to preview your hotel newsletter before subscribing
Interview a colleague → Record it as a video, upload it to YouTube or another social channel.
Interview with a colleague → Use a free tool like Otter.ai to get a text transcript and share it as a blog post
Blog Post → Break it up into shorter chunks and you'll get tons of social media posts
Blog Post → Use the first paragraph(s) as a teaser in your next email newsletter
Social Media Graphics → Collect your favorites and turn them into a blog post with more details

We're only scratching the surface here, but you get the idea!

Final thoughts

Posting consistent, engaging content on your hotel website and social media channels creates a huge opportunity to reach potential guests with the information they need or want.

Oh, and if you're looking for even more hotel social media marketing ideas or want to know what to put in your hotel email newsletter, know that blogs give you SO much good stuff to repurpose for those channels.

You should always keep your target audience in mind, of course. Not everything I've listed will work for every hotel, but these 101 hotel blog post ideas are certainly a good start!

Hotel Help is here to help